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| 2011 kia sorento |
Kia is moving into one of the world’s highest profile advertising arenas – New York City’s Times Square – with a new billboard showcasing the all-new 2011 Kia Sorento CUV. The 60 foot by 40 foot advertisement, located at One Times Square at the intersection of Broadway and Seventh Avenue, is one of the first elements of the largest new product rollout in KMA’s history, and will introduce the first Kia vehicle built in the U.S. with both U.S. and foreign parts to more than more 500,000 people every day.
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| 2011 kia sorento |
“From tourists and theatergoers to the New Year’s Eve ball drop, millions of people from all over the world will get their first glimpse of the all-new Sorento, the latest chapter in Kia’s design-led brand transformation,” said Michael Sprague, vice president of marketing, KMA. “Kia Motors’ U.S. marketshare is growing quickly, and establishing a presence in America’s most iconic advertising venue is a natural fit for the first Kia vehicle to be built on U.S. soil.”
In addition to the Times Square billboard, the all-new Sorento also is the “Official Vehicle of the NBA” for the current basketball season. The first vehicle to roll off the line at Kia Motors’ state-of-the-art manufacturing facility in West Point, Georgia, the new Sorento adopts Kia signature design cues and offers the U.S. market a well-equipped, well-appointed and versatile CUV suited perfectly for the time and a fun, dynamic generation of drivers.
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| 2011 kia sorento |
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| 2011 kia sorento |
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| 2011 kia sorento |
